Web, Conversion & Martech Integration

Digital experiences that convert and connect.

A website is a business asset — but it only delivers value when it's properly connected to your marketing technology, data and analytics. Too many websites are built in isolation: technically functional but disconnected from the systems that power your marketing.

Rivaya builds conversion-focused websites and landing pages that are designed with the full customer journey in mind — from the first click to the CRM entry, from the form submission to the nurture journey.

We combine website design and development with technical SEO foundations, conversion optimisation, analytics implementation and Martech integration — so your digital presence works harder for your business.

Core Capabilities

Website Design & Development

Clean, fast, conversion-focused websites built on WordPress or other platforms — designed for your brand, your customers and your business goals.

Landing Page Development

High-converting campaign and product landing pages connected to your Martech stack, with form tracking, CRM integration and journey triggers built in.

Technical SEO Foundations

Core technical SEO — site structure, performance, schema markup, crawlability and indexing — built in from the start rather than retrofitted.

Website Analytics & Event Tracking

GA4 implementation, event tracking, conversion measurement and data layer configuration to give you accurate, actionable website data.

CRM & Martech Integration

Connect your website to your CRM and marketing automation platform — lead capture, form routing, audience tracking and activity data flowing where it needs to go.

Conversion Rate Optimisation

Data-informed CRO — identifying friction points, testing improvements and implementing changes that improve the percentage of visitors who take meaningful action.

Our Approach

01. Understand the goal

Define what the website or page needs to achieve — enquiries, sign-ups, downloads, calls — and design the experience around that outcome.

02. Design for conversion

Clean design, clear messaging, logical structure and well-placed calls to action — built for people, not just search engines.

03. Build for performance

Fast-loading pages, mobile-first responsive design, accessible markup and clean code that supports long-term maintenance.

04. Connect your Martech stack

Integrate forms, tracking and data flows with your CRM, marketing automation, analytics and advertising platforms from launch day.

05. Measure and improve

Set up proper analytics, establish baseline metrics and use data to identify the improvements that will have the greatest business impact.

Example Use Cases

• New business website launch. Building a new website for a B2B technology business — brand-aligned design, conversion-focused copy, technical SEO and Salesforce CRM integration.
• Campaign landing page programme. Designing and building a programme of campaign landing pages connected to Marketing Cloud for a B2B SaaS company running demand generation campaigns.
• Analytics remediation. Rebuilding a broken analytics setup — correcting GA4 configuration, implementing proper event tracking and establishing accurate conversion measurement.
• Website and Martech integration. Connecting an existing website to a newly implemented Salesforce Marketing Cloud — form integration, audience tracking and journey triggers.

Business Outcomes

• A website that actively supports your business development goals
• Accurate, reliable data about how visitors find and interact with your site
• CRM and marketing automation connected from the first visitor interaction
• Technical SEO foundations that support long-term organic visibility
• Clear measurement of what's working and an evidence base for improvement
• Mobile-first, accessible digital experiences that perform across devices